Privacy policy
Last Updated: October 31, 2024
This Privacy Policy describes how Feratale (hereinafter referred to as "Site," "we," or "our") collects, uses, and discloses your personal information when you visit our website, use our services, or make purchases from feratale.com ("Site") or otherwise communicate with us in relation to the Site; collectively referred to as "Services." In this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to the Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the updated Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide our Services, we collect your personal information from various sources in the manner described below. The data we collect and use depends on how you interact with us.
In addition to the specific purposes described below, we may use the information we collect about you to communicate with you, provide or improve our Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean data that can identify you or that is related to you, describes you, or can be linked to you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly From You
Information that you send to us directly through our Services may include:
- Contact details such as your name, address, phone number, and email address.
- Order information such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account details such as your username, password, security questions, and other information used for account protection.
- Customer support information such as details you include in communications with us when using the Services.
Certain features of the Services may require you to provide specific information about yourself. You can choose not to provide this information, but it may prevent you from using certain features.
Information We Collect Regarding Your Use
We may also automatically collect certain information about your interactions with our Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you use our Site and account, including data about your device, browser, network connection, IP address, and other details of your interaction with the Services.
Information We Receive from Third Parties
We may also receive information about you from third parties, such as vendors and service providers who collect information on our behalf. This may include:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment and fulfill your order.
When you visit our Site, open or click on emails we send, or interact with our Services or ads, we or third parties with whom we work may automatically collect certain information using online tracking technologies, such as pixels, web beacons, SDKs, third-party libraries, and cookies.
Any information we receive from third parties is handled in accordance with this Privacy Policy. See the section below on Third-Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services: We use your personal information to provide you with our Services, fulfill our contract with you, process your payments, complete orders, send notifications regarding your account, arrange delivery, enable returns, and other account-related features.
- Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and sales communications via email, text message, or mail, and displaying advertisements for our products or services. This may include using your personal information to tailor the Services and advertising displayed on our Site and other websites. If you reside in the European Economic Area, the legal basis for these data processing activities is our legitimate interest in selling our products under Article 6(1)(f) of the General Data Protection Regulation (GDPR).
- Security and Fraud Prevention: We use your personal information to detect and investigate possible fraudulent, illegal, or harmful activities. If you decide to use our Services and register an account, you are responsible for securing your account credentials. We recommend that you do not share your username, password, or other login credentials with anyone. If you believe your account has been compromised, contact us immediately. If you reside in the European Economic Area, the legal basis for these data processing activities is our legitimate interest in securing our website for you and other customers under Article 6(1)(f) of the GDPR.
- Communication and Service Improvement: We use your personal information to provide customer support and improve our Services. This is in line with our legitimate interests to respond to you, offer effective services, and maintain our business relationship with you under Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use Cookies on our Site. More information on the Cookies used in relation to the operation of our store via Shopify can be found at Shopify Cookies Policy. We use Cookies to enhance and improve our Site and Services (including remembering your actions and preferences), perform analytics, and better understand user interaction (to manage, improve, and optimize the Services in accordance with our legitimate interests). We may also allow third parties and service providers to use Cookies on our Site to better tailor our Services, products, and advertisements.
Most browsers accept Cookies by default, but you can set your browser to delete or block Cookies. Note that deleting or blocking Cookies may negatively impact your user experience and result in some Services, such as certain features and general functions, not working properly or no longer being available. Additionally, blocking Cookies may not fully prevent the sharing of data with third parties, such as advertising partners.
How We Share Your Personal Information
In certain circumstances, we may share your personal information with third parties for contract fulfillment, legal purposes, and other reasons as outlined in this Privacy Policy. These circumstances may involve sharing information with:
- Vendors or third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and delivery).
- Business and marketing partners who provide services and advertising. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you direct us or give us consent to share specific data with third parties, such as for product delivery or using social media widgets or login integrations with your consent.
- Our partners and within our company for legitimate business purposes.
During business transactions, such as mergers or bankruptcy, or to comply with legal obligations (including responding to legal challenges, search warrants, and similar requests), enforce terms of service, and protect or defend our Services, our rights, and the rights of our users or others.
We share personal and sensitive personal information for the purposes outlined above under "How We Collect and Use Your Personal Information" and "How We Share Your Personal Information."
Third-Party Websites and Links
Our Site may contain links to third-party websites or other platforms. If you follow links to websites not controlled by us or our partners, you should review the applicable privacy and security practices and terms. We do not guarantee the privacy or security of such sites or the accuracy, completeness, or reliability of the information on such sites and are not responsible for them. Information you disclose on public or semi-public channels, including on third-party social media platforms, may also be visible to other users of the Services and/or those third-party platforms without restrictions regarding its use by us or a third party. The inclusion of these links does not imply our endorsement of the content or owners of those platforms except where indicated in the Services.